Pulz Bait is the brainchild of Olivier Portrat, a lifelong angler and explorer who has spent decades chasing predatory fish across more than 40 countries. Over 30 years ago, Olivier had a vision: a lure that could move on its own, alive in the water like real prey, giving predators more time to strike.

What began as a dream slowly turned into reality through years of experimentation, prototypes, and collaboration with engineers. The result is the Pulz Bait Engine – a patented, rechargeable drive that delivers an incredibly lifelike, struggling swim action unlike anything else on the market.

But the engine is only the beginning. Pulz Bait is a modular lure system: quick-change Skinz let you instantly adapt the look of your lure, while dedicated Rigz open the door to a variety of proven methods. From slow spinning retrieves to ultra-slow jigging, from vertical presentations to float fishing, Pulz Bait covers it all. It’s even the ultimate upgrade for traditional deadbait fishing, bringing lifelike movement to a technique predators already find irresistible.

Pulz Bait isn’t just a lure. It’s a new way of fishing – versatile, adaptable, and deadly effective. Our story is still being written, and we invite you to be part of it. Share your catches, ideas, and creativity with us – together, we’ll continue to push the boundaries of modern fishing. Show us your #PulzFish