Pulz Bait

Not just another “next generation” lure, this is the closest to a real fish you have ever seen! Pulz Bait fuses hyper-realistic design with cutting-edge motion tech. Built from a 3D scan of an actual fish and powered by a patented electronic pulse device, this soft bait doesn’t just look real, it moves real.

Pulz Bait - The First true innovation in lures for decades

At its core is a patented pulse engine, magnetically activated before casting and built to deliver incredible, lifelike action. Wrapped in hyper-realistic soft lure skins (Skinz), PulzBait doesn’t just look real – it moves real. Fish it by jigging, under a float, or as a conventional lure, and predators will strike.

The engine works with interchangeable 3D-scanned Skinz in multiple sizes and colours, or it can be placed inside a deadbait – a game-changing solution where livebaiting is banned.